Managing to get a TV interview is not an easy task, but once you get that opportunity, you get one of the biggest platform to market your brand. You must know your niche and which TV channel reaches most of your target market. Provided you know your niche, it won’t be difficult to find the best media to go to. Schedule an appointment with the right department and prove that your interview is newsworthy enough to attract the attraction of the viewers. Once you come into an agreement with the TV station, set the date and time for your interview an embark on preparing yourself for the big day. Always make sure the scheduled date leaves you with enough time so that you don’t fall short of anything when getting ready for the interview.
What To Do Before The Interview
Preparation is everything. If you are to be fully equipped for a successful interview, you must adhere to the following tips.
Come Up With Newsworthy Material
People are only interested in current events and trending topics; something they have never heard about. You must understand your product or service 100% so that you are ready for any kind of questions. Always anticipate some tough questions and have the right answers so that you don’t get tongue tied.
What To Wear
Make sure that the clothing you choose for the interview is neat, tidy and that you feel comfortable in them. The attire should be something that communicates who you are. As a professional, plain clothes are always the best option as they are calm and not shouting. Avoid the funny patterns and stripes. Bright colors overpower the background and create a not so pleasant impression. Beige and other dark colors work very well during a TV interview.
Learn About The Program
You need to know whether your interview will be live or taped then later edited before airing. Know who will interview you and their style of interviewing so that you are prepared for a good conversation. Is the interviewer serious, humorous or confrontational? Watch some of his or her past interviews so that you know what to expect.
Understand what will be expected of you the format of the interview and how long the show will take. Perhaps you will have a live audience or you will have viewers call in and ask you a couple of questions. All these are very crucial details about the interview that you must understand.
Provide Some Background Information
Personal information about you or your business must be made available to the interviewer before the actual show. It could be your logo, when you founded your business among other things. Your presentation has to be visual and flexible so that you are fun to watch and you can easily change topics when asked to. Everything has to go swiftly for an excellent interview.
If it will be your first interview, you will need to sharpen your public speaking skills. You can videotape yourself as you hold a mock interview with your friend to see if you can handle a live interview in front of the big cameras. Bottom line, be prepared for anything and always know how to smartly get yourself out of a trick question.
What To Do During The Interview
So, when the big day comes when you get to go live on TV, you will have everything ready; appropriate clothing, written material, any presentation tools and you will feel ready for the interview. When in the studio, observe the following during the interview.
Don’t be tensed and nervous as it may affect your speech and make you forget what you wanted to communicate. Don’t focus on the live audience if any, communicate with your interviewer and have a normal conversation. Put on a smile, sit upright, speak clearly and have fun as you are ready for it all.
Understand Your Message
Don’t get carried away by the environment; stay focused on the message you wanted to pass across and emphasize all the relevant points you had prepared. Be very precise in what you say to avoid discussing points you were not prepared for. Your talk should be brief and to the point.
Stick to the goal of selling your brand by being professional in how you answer questions and interact. Don’t engage in topics that will fuel controversy that people will capitalize on. Be polite and observe simple etiquette like switching off your phone. Don’t talk too fast as it is a sign of nervousness, slow down and speak clearly.
Your body language is a major part of good communication skills. Sit upright and lean forward slightly. Watch your gestures; be composed and don’t make too much movement as it distracts the audience. Be an active participant and avoid being boring by giving one word answers and avoid flat conversations. The cameras will always be on your face but don’t focus on them; maintain eye contact with the interviewer and only look at the cameras when asked to.
How To Maximize Your Opportunity
First, make sure you advertise your TV interview on your website, social media, tell your friends, family and colleagues when and where to watch your interview. Your business should be able to cope with the publicity that will follow after the interview. Be ready for the increase in the number of calls, visits to your website and inquiries made. Failure to keep your promises or handle the growth in clientele renders the entire interview useless. It is possible that there will be an increase in the number of orders which you must meet by any means possible. Ensure you ask whether you an get a copy of the interview so that you can use the footage to market your business in future.
Be polite enough to send a thank you note or email to the producer and the interviewer for giving the opportunity. This simple courtesy helps you develop a professional relationship with them for future interviews or even business referrals.
Proper preparation and adherence to detail is key to a successful TV interview. The interview will be good for business as you will reach a big audience, including your existing clients as well as the new prospects. Provided you maintain your cool during the interview, dress properly, communicate well, be fun and interactive and deliver the desired message, you will make a successful TV interview.